3 steps to conducting a competitive analysis for local SEOĪ competitive analysis for local SEO considers keyword search visibility in the context of three local ranking factors: Each location poses unique challenges.Īlthough local competitive analysis considers a smaller portion of keywords, the complexities of local search impact these keywords. However, competitive analysis for local SEO quickly becomes complicated when there is more than one location for the business. Identify 5-10 core keywords and see who ranks first. If a local business offers garage door repair, demand is limited to the number of people who need garage door repair in that community.īecause local SEO is limited to a physical community, discovering competitors is straightforward. Products and services from these businesses are limited to the parameters of their local population. Local dealers, practitioners and businesses offer a service or item that customers will receive in their community. Unlike national SEO, there is no SaaS or cloud-based architecture or leading national ecommerce website. Local SEO is designed to support a network of small businesses, franchises and physical goods and services. Local SEO typically has fewer keywords because it is defined by its physical community. At the local level, most competitors typically target something in the range of 20-100 keywords. In a national SEO campaign, competitors are usually targeting hundreds or thousands of keywords. Determining your local competitorsĬompetitors in local SEO require a different approach than competitors in national markets. If you understand the effort and approach used by those who rank well locally, then you can thrive in even the most competitive search environments. When you might be able to outrank them.What level of effort they’ve put into ranking.Where they’ve chosen to target their strategy.
However, none of these tasks matter if you ignore competitors.Ī competitive analysis for local SEO can uncover: When it comes to local SEO, there’s a lot of noise.įrom the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.
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